Your privacy matters deeply to us. This Privacy Policy describes how we collect, use, disclose, store, protect, and manage information when you visit our website, browse our product catalog, place an order, communicate with our customer service team, or otherwise interact with our online store. We are committed to handling your information responsibly, transparently, and in accordance with applicable United States privacy laws and recognized industry standards.
By accessing or using our website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please do not use our website or our services. We encourage you to read this document carefully and to keep a copy for your records.
- Information We Collect
We collect information from you in several different ways when you interact with our website. The categories of information we gather can be grouped into the following broad categories.
Personal Information You Provide Directly
When you create an account, place an order, subscribe to our mailing list, participate in a survey, enter a promotion, or contact our customer service team, you may be asked to provide certain personally identifiable information. This information may include your full name, your email address, your shipping address, your billing address, your phone number if you choose to provide it, and any other details you volunteer during a conversation with our support staff. We collect this information only when you knowingly and voluntarily submit it to us.
When you make a purchase, you also provide order-related details such as the products you selected, the quantities, the sizes or variants, and any special delivery instructions. All prices and transactions on our website are conducted in United States Dollars, and your order history is retained so that we can process your purchases, answer follow-up questions, and provide a smoother shopping experience on future visits.
Payment Information
To complete a purchase, you are required to provide payment details. We work with trusted, industry-standard payment processors who handle the secure transmission of your payment card or other payment method information. We do not store your full payment card number, card security code, or bank account credentials on our own servers. The payment processor collects, encrypts, and tokenizes this sensitive financial data in accordance with the Payment Card Industry Data Security Standard and other applicable regulations. What we do receive is a confirmation that payment has been authorized or completed, along with the last few digits of your card and the billing postal code, so that we can reconcile your order and communicate with you about its status.
Order History and Account Information
If you create a personal account on our website, we maintain a record of your order history, saved addresses, wishlist items, product reviews, and preferences you have explicitly set. This allows you to track the status of current orders, view past purchases, and check the progress of any returns or exchanges you may initiate. You may review or update much of this information directly through your account dashboard at any time.
Device and Browsing Information
When you visit our website, our servers and our service providers automatically collect certain technical information about the device and software you use to access us. This may include your Internet Protocol address, browser type and version, operating system, device identifiers, mobile carrier information, the pages you view, the time spent on those pages, the referring website that brought you to us, click-stream data, and the dates and times of your visits. We collect this data through cookies, pixel tags, web beacons, log files, and similar technologies described in more detail later in this policy.
Information from Cookies and Similar Technologies
Cookies are small text files that a website places on your device when you visit. They help the site remember your preferences, keep items in your shopping cart, and measure how the site is being used. We use cookies and similar tracking technologies for a variety of purposes, which are described in a dedicated section below.
Information You Post or Submit
If you leave a product review, post a question, upload a photo, participate in a community discussion, or send us feedback, that content is stored on our systems and may be displayed publicly on the site alongside your chosen display name. Please be mindful that anything you choose to share in these public areas becomes visible to other visitors, and we cannot control how those visitors may use the information you disclose.
- How We Use Your Information
We use the information we collect for a range of business and operational purposes. Each use is tied to a legitimate reason connected to providing, improving, and securing our services.
To Process and Fulfill Orders
The primary reason we collect personal information is to complete the purchases you make. We use your name, shipping address, email address, and payment confirmation to process orders, prepare packages, hand them off to shipping carriers, and send you order confirmation, tracking, and delivery notifications. Every order is processed and shipped within one to three business days of order confirmation. Once dispatched, worldwide delivery takes approximately six to twelve business days. Shipping is completely free worldwide on every product, and we cover all import duties, customs charges, and taxes, so you never pay any extra fee at checkout or upon delivery.
To Provide Customer Support
When you reach out through the Contact page on our website, we use the information you provide to investigate your question, resolve an issue, process a return, or answer a product-related inquiry. If you need to return an eligible item, you may do so within sixty days of delivery. Once a returned item is received and inspected, refunds are issued within five to ten business days. We keep a record of these interactions so that we can refer back to prior conversations and give you consistent, knowledgeable assistance.
To Personalize Your Shopping Experience
We may use information about your browsing behavior, the products you view, and the orders you have placed to tailor the way our website presents itself to you. This can include showing you product recommendations that match your interests, remembering your preferred shipping address, and adjusting the layout or featured offers to align with what we believe is most useful to you. Personalization is designed to make your visit faster, more relevant, and more enjoyable.
To Send Marketing Communications
With your consent, we may send you email newsletters, product announcements, promotional offers, grooming tips, and information about new arrivals. We respect your inbox and never send more than is reasonable. Every marketing email we send includes a clear unsubscribe link, and you may also manage your communication preferences through your account settings at any time. Once you opt out, we will stop sending promotional messages to you, though we may still send transactional and service-related emails about your orders, your account, or important policy updates.
To Prevent Fraud and Enhance Security
We use order and browsing information to detect and prevent fraudulent transactions, unauthorized account access, and other harmful activities. This may include analyzing patterns of behavior that are inconsistent with normal shopping activity, verifying identity during account recovery, and flagging orders that appear suspicious. These safeguards protect not only us but also our customers from unauthorized use of their payment methods and personal details.
To Improve Our Website and Products
We study aggregated and de-identified data to understand how visitors use our site, which pages are most popular, which products are of greatest interest, and where shoppers encounter friction. This analysis helps us make informed decisions about site design, product selection, content, and features. We may also use customer feedback to refine our formulations, packaging, and overall customer experience.
To Comply with Legal Obligations
In certain circumstances, we may be required by law, regulation, legal process, or enforceable governmental request to retain or disclose information. We cooperate with law enforcement and other authorities in a measured way, disclosing only what is necessary and appropriate, and we may contest or limit requests that appear overly broad.
- Cookies and Similar Technologies
Cookies are small text files stored on your device by your web browser when you visit a website. They serve many useful functions, such as remembering that you are logged in, keeping items in your shopping cart between visits, and counting how many people have viewed a particular page. We and our service providers use cookies and similar technologies on our website.
Types of Cookies We Use
Essential Cookies. These cookies are necessary for the website to function properly. They enable core features such as shopping cart functionality, checkout, account authentication, and security. Without these cookies, parts of the site may not work as intended.
Preference Cookies. These cookies remember choices you make, such as your preferred language, currency display, region, and layout preferences. They make your next visit more convenient and personalized.
Analytics Cookies. These cookies collect information about how visitors interact with our site, including which pages are visited most often, where visitors encounter errors, and how long they stay on a page. The data is aggregated and used to improve site performance and user experience.
Advertising or Marketing Cookies. These cookies are used to deliver advertisements that are more relevant to you and your interests. They also help measure the effectiveness of our advertising campaigns and limit the number of times you see a particular ad.
Managing Cookies
Most web browsers allow you to control cookies through their settings. You can choose to block cookies, delete existing cookies, or receive a warning before a cookie is placed. Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or may not function properly. For example, you may not be able to add products to your cart or complete checkout.
In addition to browser controls, many advertising networks offer ways to opt out of targeted advertising. You can learn more about this by visiting the relevant industry opt-out pages. We respect your choices and will continue to provide service even if you choose not to accept non-essential cookies.
- How We Share Information
We do not sell your personal information. We share information only in limited ways that support the operation of our business and the fulfillment of your orders, as described below.
Payment Processors
We rely on reputable third-party payment processors to securely handle transactions. These processors receive the information needed to authorize and complete your payment, and they are bound by strict security standards and confidentiality obligations. They are not permitted to use your personal information for their own marketing purposes.
Shipping Carriers
To deliver your orders, we share the minimum necessary information with shipping carriers, typically your name, shipping address, email address, and phone number if provided. This allows the carrier to route your package, contact you about delivery, and provide tracking updates. Because we cover all duties, taxes, and customs charges, you will not be asked to pay additional fees when your package arrives.
Analytics and Marketing Partners
We work with analytics providers and marketing platforms to understand how our site is used and to measure the performance of our campaigns. These partners may receive de-identified or aggregated data, or limited personal information under contract. They are required to process the data only on our behalf, to keep it confidential, and not to combine it with data from their own purposes.
Service Providers
From time to time, we may engage other trusted service providers to perform functions on our behalf, such as website hosting, email delivery, customer support software, fraud detection, and IT maintenance. These providers have access to personal information only as needed to perform their tasks, and they are contractually obligated to protect the information and not use it for any other purpose.
Legal and Safety Reasons
We may disclose information if we believe in good faith that doing so is necessary to comply with a legal obligation, to enforce our terms and policies, to protect our rights or the rights of others, to prevent fraud, or to respond to a lawful request from government authorities. We may also transfer information in connection with a corporate transaction, such as a merger, acquisition, or sale of assets, in which case we will provide notice and offer choices.
No Sale of Personal Information
We do not sell your personal information to third parties for monetary or other valuable consideration. Any sharing described above is for business purposes only and is governed by contracts that require confidentiality and appropriate security measures.
- Data Security
We take reasonable and appropriate measures to protect the personal information you provide to us from unauthorized access, use, disclosure, alteration, or destruction. These measures include the use of secure socket layer technology, encryption of data in transit, access controls that limit who within our organization can view personal information, and regular reviews of our security practices.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. If we become aware of a security incident affecting your personal information, we will take steps to address it in accordance with applicable law, which may include notification to you and to the appropriate authorities.
You also play a role in protecting your information. We recommend that you choose a strong, unique password for your account, do not share your password with others, and log out after using a shared computer. If you believe your account has been compromised, please contact us immediately through the Contact page.
- Data Retention
We retain personal information only for as long as is necessary to fulfill the purposes for which it was collected, including to provide our services, to maintain order records for accounting and tax purposes, to resolve disputes, to enforce our agreements, and to comply with legal obligations.
Order-related records, including invoices, shipping records, and refund histories, are kept for the period required by applicable tax, accounting, and consumer protection laws. Account information is retained for as long as your account remains active or as needed to provide you with services. Marketing-related data is retained until you unsubscribe or ask us to delete it.
When personal information is no longer needed, we take steps to delete, anonymize, or aggregate it so that it can no longer be identified to you. In some cases, we may be required to retain certain information for a longer period due to legal holds, ongoing disputes, or regulatory requirements.
- Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. We honor these rights to the extent required by applicable law.
Access and Correction
You may request access to the personal information we hold about you and ask us to correct inaccurate or incomplete information. In many cases, you can update account details, shipping addresses, and communication preferences directly through your account dashboard.
Deletion
You may request that we delete your personal information, subject to certain exceptions required by law. For example, we may need to retain order records for tax and accounting purposes or to complete an in-progress transaction.
Opt-Out of Marketing
You may opt out of receiving promotional emails at any time by clicking the unsubscribe link in any marketing message or by updating your preferences in your account. Even after you opt out, we may still send you transactional emails related to your orders, your account, or important service announcements.
Cookie Choices
As described earlier, you can manage or disable cookies through your browser settings. Please be aware that doing so may affect the functionality of our website.
California Privacy Rights
If you are a resident of California, you may have additional rights under the California Consumer Privacy Act, as amended, and other related California privacy laws. These may include the right to know what personal information we collect, use, and disclose; the right to request deletion of personal information; the right to opt out of the sale or sharing of personal information; and the right to non-discrimination for exercising your rights.
We do not sell your personal information as that term is commonly understood. We may share limited information with service providers and advertising partners as described in this policy, but these activities do not constitute a sale. To exercise any of your California privacy rights, please contact us through the Contact page on our website. We will verify your request by matching the information you provide to the information we have on file.
Other State Rights
Residents of other U.S. states may also have rights under their state’s privacy laws. If you believe you have such rights, please contact us and we will respond in accordance with applicable law.
- Children’s Privacy
Our website is intended for adults and is not directed at children under the age of thirteen. We do not knowingly collect personal information from children under thirteen. If you believe that a child has provided us with personal information, please contact us through the Contact page, and we will take steps to remove that information from our systems.
If you are between thirteen and sixteen years of age, please do not use our website or provide personal information without the involvement and consent of a parent or legal guardian.
- International Data Transfers
We are based in the United States and process and store information in the United States and in other countries where our service providers operate. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those of your country.
We take steps to ensure that your information receives an adequate level of protection wherever it is processed, including by using appropriate contractual safeguards and by working with service providers who maintain recognized certification programs or follow established data transfer frameworks. By using our website, you consent to the transfer of your information as described in this policy.
- Business Customers and Bulk Orders
If you are placing an order on behalf of a business, we may collect additional business contact details such as a company name, a business email address, and a tax identification number where required. This information is used solely to process the business order, issue appropriate documentation, and provide customer service related to that purchase. The same privacy practices described in this policy apply equally to business customers.
- Product Reviews and User-Generated Content
We welcome honest product reviews and feedback from our customers. If you choose to submit a review, we may display it on the product page along with your first name or chosen display name. You may choose not to include personally identifiable information in your review. We moderate reviews to remove inappropriate content, but we are not responsible for the accuracy or opinions expressed by other customers.
- Links to Other Websites
Our website may contain links to third-party websites, such as our social media profiles, payment processors, or shipping carrier tracking pages. This Privacy Policy applies only to our own website. We are not responsible for the privacy practices or the content of those external sites. We encourage you to read the privacy policies of any third-party site you visit.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will post the updated policy on this page and, where appropriate, notify you by email or through a prominent notice on our website. We encourage you to review this page periodically for the latest information on our privacy practices. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy.
- Do Not Track Signals
Some browsers transmit “do not track” signals. At this time, we do not alter our collection or use practices in response to such signals. However, you may still exercise the choices described in this policy, including managing cookies and opting out of marketing communications. We may update our approach to do not track signals as industry standards and legal requirements evolve.
- Data Minimization
We follow the principle of data minimization, which means we collect only the information that is reasonably necessary to provide our services and to fulfill the purposes described in this policy. We do not ask you to provide more information than is required to process an order, answer a question, or offer you a personalized experience. If we ever ask for additional information that is not strictly necessary, we will clearly explain why it is needed and you may decline to provide it.
- De-Identified and Aggregated Data
We may create de-identified or aggregated datasets from the information we collect, removing details such as your name, email address, and shipping address so that the resulting data can no longer be traced back to you. These datasets may be used for analytics, product research, marketing campaign measurement, and site improvement. Because this information is no longer personal, it may be retained and used indefinitely without further notice.
- Marketing Email Practices
When you subscribe to our email list or make a purchase, you may receive periodic emails from us about new products, grooming tips, special offers, and company news. We send these emails in a thoughtful and measured way, and we never share your email address with third parties for their own marketing purposes. Every email contains an easy unsubscribe link. If you choose to unsubscribe, we will remove you from our promotional list within a reasonable period.
We may also send you transactional emails related to your orders, such as order confirmations, shipping notifications, delivery updates, and refund confirmations. These transactional emails are necessary for the operation of your account and purchases, and you cannot opt out of them while you have an active order or account.
- Security Incident Notification
In the unlikely event of a data breach that affects your personal information, we will take immediate steps to investigate and contain the incident. If the breach poses a material risk of harm to you, we will notify you in accordance with applicable law, providing information about what happened, what information was affected, what steps we have taken, and what you can do to protect yourself. We will also notify the relevant regulatory authorities as required by law.
- California Shine the Light
If you are a California resident, you may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Under applicable California law, such requests are not expected because we do not sell or share your personal information with third parties for their direct marketing. If you have any questions, you may contact us through the Contact page.
- Data Protection Officer
If you have questions that are not addressed in this policy, or if you wish to escalate a privacy concern, you may reach out to our data protection contact through the Contact page. We will review your inquiry and respond within the timeframe required by applicable law. We take every privacy concern seriously and will investigate promptly.
- Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your personal information, please reach out to us through the Contact page on our website. Our customer service team is available to assist you and will respond to your inquiry promptly.
We are committed to working with you to resolve any privacy concerns you may have and to ensuring that your experience on our website is safe, enjoyable, and respectful of your personal information.